The Child Growth & Development Corporation and its subsidiary, Learning Pathways, do applied research and product development in children's media.

Child Growth conducts research on children's responses to media, and Pathways makes use of that research to design media that help children to learn.

Learning Pathways is a leader in creating skills-based, interest-driven learning media for consumer markets. Well known throughout the toy industry for the child development toy system created for Johnson & Johnson twenty years ago, the company has maintained a continuous record of innovation in child develoment toys through its work for Fisher-Price, Hasbro, Early Learning Centre, Nickelodeon, Disney, United Media, and many other media companies.

Parents' enthusiam for learning toys provides enlarged opportunities for toy companies positioned to take advantage of it, but it also results in a more crowded toy environment. How can competitive advantage be gained?

One answer is to use more of what is known about how children learn when designing toys so they can actually deliver a more compelling play and learning opportunity— one that can be seen and appreciated by parents. This powerful product differentiation is exactly what Learning Pathways does, and it is the principal distinguishing feature of the toy systems we create.

Parents understand that the behavioral repertoires of children grow rapidly. They celebrate milestones such as first steps, first words, and so forth but are often unaware of how many skills children learn as they grow and how many ways we can help them.

Learning Pathways has pioneered in the development of research techniques that create learning opportunities through play. We script toys to deliver the right learning experiences for each portion of a child's development.

The result has been a series of outstanding toy systems that capture the interest of child and parent alike, offering new opportunities and challenges with each toy used.